advert 1 - final

Advert 2 - Final

Final Radio Advert

Official Logo

Here is my Official logo :

I have decided to put  my slogan on my logo as I feel its catchy yet a reminder of how easy and helpful my website is. I decided to use the red flag as i thought that the brightness off the red helps yet juxtaposes with original thought of danger as the website is in fact trying to prevent people from making any mistakes. 

Sponsorship

    

For my sponsorship I have to decide what TV program it will be sponsoring however make sure it is appropriate for my product. For example my target audience is 16-25 therefore loose women wouldn't be a wise idea. 

Here are some of my ideas: 


     





All of my choices are music channels as i feel that people who watch music channels regularly are more likely to want to go to a festival. Also by them seeing that there is help for first timers for a festivals it could potentially help persuade the audience to go which would therefore broaden my target audience. 

My final choice is: 

 

From my research I have found that 4Music have a '4 Music top 20 hottest tracks' everyday so that way i will be able to advertise my company everyday. I decided to go and watch the whole 'Top 20 hottest tracks' to see what genre of music is played throughout. There is a wide range of music including Pop, Indie, Alternative therefore meaning there is a wide range of music lovers listening in and majority of the acts played headlined festivals. By my company supporting this channel it somewhat promotes festivals as well of my company.

Radio Advert Final Idea

From my first idea i have realized that my language used isn't short and simple which is what i found is key when making a radio advert.  So i have gone away and finished my script that i want to use:

*Phone Rings* 

Harry: 

'I'm so unprepared for tomorrow, what do you even take to a festival!?' 

Charlotte: 

'You need to go to 'Festupyourlife.com' 

*Jingle Plays* 

Professional Voice: 

"Festupyourlife.com. Offers you all the best yet affordable equipment for a festival.

 All at just a click of a button." 

Harry: 

'Wow! what a life saver'

Professional voice:
'Festupyourluife.com .. For all your festival needs'

This my final idea for my radio advert. Personally i think this is perfect as it gets straight to the point yet you hear all the important information that you need. Also I have made sure that I have included my jingle therefore making my advert recognizable to my target audience.  

Radio Advert Idea

For my radio advert i've decided to focus it around a phone call. However i need to decide what and who the phone call is between.

First idea:

*Phone rings* 

Harry: 

'Mum its horrible, every things ruined and wet.. HElP!' 

Mum:

'awh don't worry everything will be fine, its just because its your first festival' 

*Professional voice*

'No it wont, Harry should have gone to 'Festupyourlife.com. Offers you all the best yet affordable equipment for a festival. All at just a click of a button.'

*Plays Jingle*

Harry:

'wow, what a life saver!'

Professional voice* 

'Festupyourlife.com - For all your festival needs'

I defiantly like the idea of having a conversation however i feel thats my initial idea of having the phone call is very stereotypical. My terms and conditions i feel are professional enough all ready so i will have to make sure that i re-cap on this when working in my final idea.