advert 1 - final

Advert 2 - Final

Final Radio Advert

Official Logo

Here is my Official logo :

I have decided to put  my slogan on my logo as I feel its catchy yet a reminder of how easy and helpful my website is. I decided to use the red flag as i thought that the brightness off the red helps yet juxtaposes with original thought of danger as the website is in fact trying to prevent people from making any mistakes. 

Sponsorship

    

For my sponsorship I have to decide what TV program it will be sponsoring however make sure it is appropriate for my product. For example my target audience is 16-25 therefore loose women wouldn't be a wise idea. 

Here are some of my ideas: 


     





All of my choices are music channels as i feel that people who watch music channels regularly are more likely to want to go to a festival. Also by them seeing that there is help for first timers for a festivals it could potentially help persuade the audience to go which would therefore broaden my target audience. 

My final choice is: 

 

From my research I have found that 4Music have a '4 Music top 20 hottest tracks' everyday so that way i will be able to advertise my company everyday. I decided to go and watch the whole 'Top 20 hottest tracks' to see what genre of music is played throughout. There is a wide range of music including Pop, Indie, Alternative therefore meaning there is a wide range of music lovers listening in and majority of the acts played headlined festivals. By my company supporting this channel it somewhat promotes festivals as well of my company.

Radio Advert Final Idea

From my first idea i have realized that my language used isn't short and simple which is what i found is key when making a radio advert.  So i have gone away and finished my script that i want to use:

*Phone Rings* 

Harry: 

'I'm so unprepared for tomorrow, what do you even take to a festival!?' 

Charlotte: 

'You need to go to 'Festupyourlife.com' 

*Jingle Plays* 

Professional Voice: 

"Festupyourlife.com. Offers you all the best yet affordable equipment for a festival.

 All at just a click of a button." 

Harry: 

'Wow! what a life saver'

Professional voice:
'Festupyourluife.com .. For all your festival needs'

This my final idea for my radio advert. Personally i think this is perfect as it gets straight to the point yet you hear all the important information that you need. Also I have made sure that I have included my jingle therefore making my advert recognizable to my target audience.  

Radio Advert Idea

For my radio advert i've decided to focus it around a phone call. However i need to decide what and who the phone call is between.

First idea:

*Phone rings* 

Harry: 

'Mum its horrible, every things ruined and wet.. HElP!' 

Mum:

'awh don't worry everything will be fine, its just because its your first festival' 

*Professional voice*

'No it wont, Harry should have gone to 'Festupyourlife.com. Offers you all the best yet affordable equipment for a festival. All at just a click of a button.'

*Plays Jingle*

Harry:

'wow, what a life saver!'

Professional voice* 

'Festupyourlife.com - For all your festival needs'

I defiantly like the idea of having a conversation however i feel thats my initial idea of having the phone call is very stereotypical. My terms and conditions i feel are professional enough all ready so i will have to make sure that i re-cap on this when working in my final idea.

Jingles

When doing my research i found that many companies have jingles. Jingles are used to help the audience remember the advert and used to identify them. They work similar to logos in the sense they make the product recognizable.

*FIND JINGLES AND PUT THEM IN*

I've decided to use the theme tune for 'Spice up your Life' but change the words that will relate to my service and only using around 10 seconds of it. The words will changed to...

'Every boy Every girl

Fest up your life 

All the people of the world

Fest up your life' 

The words in orange will be sung within a group excitedly, and the green lines will flip between a boy singing and a girl singing. This is to braoden my target audience and appeal to both female and male.

This is the clip i will be using.

To get the clip i needed i had to download the full song and use Premiere Pro to cut it down to the 10 second clip i needed.

 I did this by using the cutting tool dragging it to the bit i needed. 

My next task is to find two people, one boy, one girl, to actually sing that part. 

Finalized slogan, logo and name

For my Final Idea I have decided to go with for my Company name and slogan: 

Festupyourlife.com - For all your festival needs.

As I am promoting a website i found that trying to find a logo was very hard. I have decided to simply use a flag to as steorotypically people take flags to festivals to help them find there tents. Here are some pictures of flags that i have considered using:

 

I have decided to go with the last flag as i feel the red is dominating, drawing in the audiences attention and it looks similar to the flags you take to a festival yet as its cartoon like there is a comical feel about it. 

I will edit in 'Festyupyourlife.com' on to the flag. This is pop up on my sponsorships and actual adverts along side with my jingle. 

Name, Slogan, logo ideas

I have decided to make a spider diagram of my ideas to help me find a suitable Name, Slogan and Logo:

*INSERT PICTURE*

Overall View on Sponsorship adverts

After analyzing 10 sponsorship adverts i now know what needs to go into a sponsorship advert: 

• Must be around 10ish seconds long 
• Short and simple, nothing too complicated 
• Have two parts beginning and end
• Try to use similar characters that have been used in regular TV adverts 
• Mention 'Sponsors' or 'Sponsored by' 

I will have to decide what TV show i will be sponsoring by doing more research into what kinda channels would have a sponsorship of a help service of festivals. 

Sponsorship advert - 10

P&O Cruises 

Within this advert there is no dialogue throughout it. Just non-diegetic music which is up beat yet classy, upper class. The colour tone of this sponsorship and and costume is also upper class  attracting there audience which is for the upper class.

This is something i would have to take into consideration, making sure my colour scheme matches my target audience. For example in this advert if the woman was wearing a neon pink dress it wouldn't run parallel with the piece therefore confusing the audience and not making sense. 

Sponsorship analysis - 9

IsMe.com

Non-deigetic sounds opens the advert straightaway. The music runs parallel to the scenario and a female, upbeat voice comes in exaggerating the great deal they are promoting. 

There is a slow pan of the shoes and the position of the shoe and style stays the same yet the colour changes as the camera moves. Yet even though there is a slight pan the shoes always stay around the middle of the screen conveying they are the importance of this add. 

This advert doesn't announce what it is advertising however this sort of product would be used for a day time TV show like 'Loose Women'. This is because the target audience is middle aged women so they would enjoy the fact there is a sale and they will be saving money.

Sponsorship analysis - 7 & 8

Talk Talk

&


On both adverts straightaway,the non diegectic sounds establishes that this is a sponsorship for the TV show 'The x-Factor'. This is done to comfort the audience and also after a while the audience will establish that this is sponsoring Talk Talk.

Both adverts have the same theme.  This being an establishing shot of a room from a house, these two being the front room and the kitchen, then a close up of the pictures. The pictures are all moving around so they are able to see the TV (e.g. watch the Xfactor). This is done to target the target audience being families as stereotypical there are pictures that child have drawn stuck up on walls ect.

I really like how they have used the shows they are sponsoring theme tune in there advert. I prepares the audience and  both the TV show and the sponsorship run parallel. 

Sponsorship analysis - 6

Phones 4 U



The position of the actors are central however there is a man moving around in the back around in between the grap of the middle screen which allows the audience to realise that he is important. Each time the man is on the phone and when the scene changes he stay in the middle of the screen and for around two seconds on the side where is phone is so its clear they are promoting some kind of phone.

At the end a narrator says ' Phones 4 ... the extra'. This clear that the company being promoted is Phones 4 U. 'the extra' suggests that the their phones are literally for anyone not just the important people. This is appealing to the audience as its seen that you can get a phone from the same place as a celebrity and appeals to a wide range of people.

This advert is a sponsorship for Hollyoaks. It isn't said in the advert but a little sign come up at the end telling the audience what its for.

Over all view of Radio Adverts

From my research i now know what i need to do to ensure that i can achieve the best possible radio advert for my product. 

I will have to follow the codes and conventions which are:

• Establish what the product is very early on so the audience know what is being promoted. 
• must be at least 15 seconds long and no longer that 45 seconds. 
• Voice used should be uplifting, positive, persuasive. But also be around the same age as the target audience. 
• Get straight to the point, no fussing around. Short and sharp.
• Back ground music to help add to the tone of the piece. 

From my research i can ensure that i will be able to create the best possible radio advert as i will be able to stick by the codes and conventions!

radio advert - 10

Innocent Smoothie 

Music is played straightaway which is uplifting, positive and draws in attention as its also quite catchy.

There is a voice which is seen to be a young boys voice pretending to be a mums voice and then a standard boys voice replies normally. This humour will draw in the attention of the audience and would  therefore make the drink come across as fun. This is useful as the drink is about fruit and will stereotypically be frowned at to kids. So by this humour being part of it, fruit are conveyed as fun.

 The boys voice is promoting innocent smoothy and explaining how its got all the fruit in the drink that you need.

This way of promoting is brilliant! I really enjoy how they have grasps there target audiences attention (12-16) by making the smoothy seem fun.

radio advert - 9

Nandos

The opening of this advert is  stereotypical Portuguese music which is accompanies with a mans accent which is also Portuguese. This done to emphasise the culture of the restaurants. 

The dialogue to begin with is very random yet it draws in the attention of the target audience and when we finally realise this is advertising nandos everything makes sense and there is a sense of humour. 

The tone of the mans voice is very welcoming and its very informal which will make the restaurant more appealing as its seen more of an everyday kinda food rather. 

I really enjoy this casual look on this advert as i feel it attracts the audience which i would say is 16+ working class both male and female. 

radio analysis - 8

Dogs trust



The advert starts off with four different voices calling names and by the tone off the voice its clear they are calling for dogs. A mans voice then comes in and is upbeat and positive. The man tells us about the company.

Sandra comes in (a dogs trust worker) and once again is positive. This is reassurance to the audience as they get feed back of how by getting a dog can change both the owners life and the dogs life.

The non-deigetic sound is windy and up lifting therefore runs parallel with the  radio emphasising the greatness off this course.

I like this structure of the advert as it appeals to a wide audience base and its has an insiders point of view and the idea of happy customers which is something i would want to convey this in my advert.

radio analysis - 7

Mcdonalds - Fish o'fillet 

This advert is a conversation between two people in someones mind. Its so random yet shows the same interest which is a 'Fish o'filet'. One voice is a camp and other is quite masculine and contrasts to the first voice.

Straight away with the echoey tone and the lightness of the voice its clear that this radio is set in the inner mind. They have used tone to help clarify the theme of this advert.  

However a narrator voice comes in and its very understanding and clear which is comforting to the audience.