Sponsorship

    

For my sponsorship I have to decide what TV program it will be sponsoring however make sure it is appropriate for my product. For example my target audience is 16-25 therefore loose women wouldn't be a wise idea. 

Here are some of my ideas: 


     





All of my choices are music channels as i feel that people who watch music channels regularly are more likely to want to go to a festival. Also by them seeing that there is help for first timers for a festivals it could potentially help persuade the audience to go which would therefore broaden my target audience. 

My final choice is: 

 

From my research I have found that 4Music have a '4 Music top 20 hottest tracks' everyday so that way i will be able to advertise my company everyday. I decided to go and watch the whole 'Top 20 hottest tracks' to see what genre of music is played throughout. There is a wide range of music including Pop, Indie, Alternative therefore meaning there is a wide range of music lovers listening in and majority of the acts played headlined festivals. By my company supporting this channel it somewhat promotes festivals as well of my company.