Radio Advert Idea

For my radio advert i've decided to focus it around a phone call. However i need to decide what and who the phone call is between.

First idea:

*Phone rings* 

Harry: 

'Mum its horrible, every things ruined and wet.. HElP!' 

Mum:

'awh don't worry everything will be fine, its just because its your first festival' 

*Professional voice*

'No it wont, Harry should have gone to 'Festupyourlife.com. Offers you all the best yet affordable equipment for a festival. All at just a click of a button.'

*Plays Jingle*

Harry:

'wow, what a life saver!'

Professional voice* 

'Festupyourlife.com - For all your festival needs'

I defiantly like the idea of having a conversation however i feel thats my initial idea of having the phone call is very stereotypical. My terms and conditions i feel are professional enough all ready so i will have to make sure that i re-cap on this when working in my final idea.

Jingles

When doing my research i found that many companies have jingles. Jingles are used to help the audience remember the advert and used to identify them. They work similar to logos in the sense they make the product recognizable.

*FIND JINGLES AND PUT THEM IN*

I've decided to use the theme tune for 'Spice up your Life' but change the words that will relate to my service and only using around 10 seconds of it. The words will changed to...

'Every boy Every girl

Fest up your life 

All the people of the world

Fest up your life' 

The words in orange will be sung within a group excitedly, and the green lines will flip between a boy singing and a girl singing. This is to braoden my target audience and appeal to both female and male.

This is the clip i will be using.

To get the clip i needed i had to download the full song and use Premiere Pro to cut it down to the 10 second clip i needed.

 I did this by using the cutting tool dragging it to the bit i needed. 

My next task is to find two people, one boy, one girl, to actually sing that part. 

Finalized slogan, logo and name

For my Final Idea I have decided to go with for my Company name and slogan: 

Festupyourlife.com - For all your festival needs.

As I am promoting a website i found that trying to find a logo was very hard. I have decided to simply use a flag to as steorotypically people take flags to festivals to help them find there tents. Here are some pictures of flags that i have considered using:

 

I have decided to go with the last flag as i feel the red is dominating, drawing in the audiences attention and it looks similar to the flags you take to a festival yet as its cartoon like there is a comical feel about it. 

I will edit in 'Festyupyourlife.com' on to the flag. This is pop up on my sponsorships and actual adverts along side with my jingle. 

Name, Slogan, logo ideas

I have decided to make a spider diagram of my ideas to help me find a suitable Name, Slogan and Logo:

*INSERT PICTURE*

Overall View on Sponsorship adverts

After analyzing 10 sponsorship adverts i now know what needs to go into a sponsorship advert: 

• Must be around 10ish seconds long 
• Short and simple, nothing too complicated 
• Have two parts beginning and end
• Try to use similar characters that have been used in regular TV adverts 
• Mention 'Sponsors' or 'Sponsored by' 

I will have to decide what TV show i will be sponsoring by doing more research into what kinda channels would have a sponsorship of a help service of festivals. 

Sponsorship advert - 10

P&O Cruises 

Within this advert there is no dialogue throughout it. Just non-diegetic music which is up beat yet classy, upper class. The colour tone of this sponsorship and and costume is also upper class  attracting there audience which is for the upper class.

This is something i would have to take into consideration, making sure my colour scheme matches my target audience. For example in this advert if the woman was wearing a neon pink dress it wouldn't run parallel with the piece therefore confusing the audience and not making sense. 

Sponsorship analysis - 9

IsMe.com

Non-deigetic sounds opens the advert straightaway. The music runs parallel to the scenario and a female, upbeat voice comes in exaggerating the great deal they are promoting. 

There is a slow pan of the shoes and the position of the shoe and style stays the same yet the colour changes as the camera moves. Yet even though there is a slight pan the shoes always stay around the middle of the screen conveying they are the importance of this add. 

This advert doesn't announce what it is advertising however this sort of product would be used for a day time TV show like 'Loose Women'. This is because the target audience is middle aged women so they would enjoy the fact there is a sale and they will be saving money.

Sponsorship analysis - 7 & 8

Talk Talk

&


On both adverts straightaway,the non diegectic sounds establishes that this is a sponsorship for the TV show 'The x-Factor'. This is done to comfort the audience and also after a while the audience will establish that this is sponsoring Talk Talk.

Both adverts have the same theme.  This being an establishing shot of a room from a house, these two being the front room and the kitchen, then a close up of the pictures. The pictures are all moving around so they are able to see the TV (e.g. watch the Xfactor). This is done to target the target audience being families as stereotypical there are pictures that child have drawn stuck up on walls ect.

I really like how they have used the shows they are sponsoring theme tune in there advert. I prepares the audience and  both the TV show and the sponsorship run parallel. 

Sponsorship analysis - 6

Phones 4 U



The position of the actors are central however there is a man moving around in the back around in between the grap of the middle screen which allows the audience to realise that he is important. Each time the man is on the phone and when the scene changes he stay in the middle of the screen and for around two seconds on the side where is phone is so its clear they are promoting some kind of phone.

At the end a narrator says ' Phones 4 ... the extra'. This clear that the company being promoted is Phones 4 U. 'the extra' suggests that the their phones are literally for anyone not just the important people. This is appealing to the audience as its seen that you can get a phone from the same place as a celebrity and appeals to a wide range of people.

This advert is a sponsorship for Hollyoaks. It isn't said in the advert but a little sign come up at the end telling the audience what its for.

Over all view of Radio Adverts

From my research i now know what i need to do to ensure that i can achieve the best possible radio advert for my product. 

I will have to follow the codes and conventions which are:

• Establish what the product is very early on so the audience know what is being promoted. 
• must be at least 15 seconds long and no longer that 45 seconds. 
• Voice used should be uplifting, positive, persuasive. But also be around the same age as the target audience. 
• Get straight to the point, no fussing around. Short and sharp.
• Back ground music to help add to the tone of the piece. 

From my research i can ensure that i will be able to create the best possible radio advert as i will be able to stick by the codes and conventions!

radio advert - 10

Innocent Smoothie 

Music is played straightaway which is uplifting, positive and draws in attention as its also quite catchy.

There is a voice which is seen to be a young boys voice pretending to be a mums voice and then a standard boys voice replies normally. This humour will draw in the attention of the audience and would  therefore make the drink come across as fun. This is useful as the drink is about fruit and will stereotypically be frowned at to kids. So by this humour being part of it, fruit are conveyed as fun.

 The boys voice is promoting innocent smoothy and explaining how its got all the fruit in the drink that you need.

This way of promoting is brilliant! I really enjoy how they have grasps there target audiences attention (12-16) by making the smoothy seem fun.

radio advert - 9

Nandos

The opening of this advert is  stereotypical Portuguese music which is accompanies with a mans accent which is also Portuguese. This done to emphasise the culture of the restaurants. 

The dialogue to begin with is very random yet it draws in the attention of the target audience and when we finally realise this is advertising nandos everything makes sense and there is a sense of humour. 

The tone of the mans voice is very welcoming and its very informal which will make the restaurant more appealing as its seen more of an everyday kinda food rather. 

I really enjoy this casual look on this advert as i feel it attracts the audience which i would say is 16+ working class both male and female. 

radio analysis - 8

Dogs trust



The advert starts off with four different voices calling names and by the tone off the voice its clear they are calling for dogs. A mans voice then comes in and is upbeat and positive. The man tells us about the company.

Sandra comes in (a dogs trust worker) and once again is positive. This is reassurance to the audience as they get feed back of how by getting a dog can change both the owners life and the dogs life.

The non-deigetic sound is windy and up lifting therefore runs parallel with the  radio emphasising the greatness off this course.

I like this structure of the advert as it appeals to a wide audience base and its has an insiders point of view and the idea of happy customers which is something i would want to convey this in my advert.

radio analysis - 7

Mcdonalds - Fish o'fillet 

This advert is a conversation between two people in someones mind. Its so random yet shows the same interest which is a 'Fish o'filet'. One voice is a camp and other is quite masculine and contrasts to the first voice.

Straight away with the echoey tone and the lightness of the voice its clear that this radio is set in the inner mind. They have used tone to help clarify the theme of this advert.  

However a narrator voice comes in and its very understanding and clear which is comforting to the audience.

radio analysis - 6

Snickers 

This radio advert is a phone call. They have used the Mr T's voice which is comfort for the audience as Mr T is associated with snickers with the slogan 'Get some Nuts'. The other man sounds like and everyday man just having some problems but he is told to be a 'Man' and not use instruction. This is funny for the audience (mostly men) and comes across as manly which is appealing. 

I really like the idea of a phone call as it seems realistic and relatable to the audience. 

Final over view on Adverts

After analysing 10 adverts i now know what i must include in my advert:

• Must be at least 30 seconds 
• Must end with the slogan/logo ect 
• Must be clear and straight to the point dialogue 
• Have someone relatable to your target audience or someone famous like an idol
• Catchy theme tune to allow the audience to remember the advert. 
• a range of camera angles and transition but nothing to complex as you want to make the advert relatable.

I now know what i need to do to ensure that my adverts are appealing with my target audience. 

advert analysis - 10

HMV



Once again this advert is animatic however they have used real life objects to promote their products. They have reinforced the flashiness of their objects they are promoting the hottest film (the hunger games).

HMV have their website address all the way through the advert to help promote it. This is something i will have to take into consideration.

advert analysis - 9

Reading and leeds festival



This advert is slightly longer than the others i have analysed and very different. However as i want to advertise a festival i thought the best thing to do is to analyse one.

This colour scheme is red and yellow which from research i have dine they are the colour scheme of the festival. Its all animatic which really excites me as its seen as more rare to see this. i enjoy how its full of energy and therefore will attract their audience and make them excited for the festival its self.

Advert analysis - 8

Rimmel london - 1000 kisses



This advert is very simple and uses mostly just jump cuts. The mise-en-scene is very stereotypical london with the soldiers. wearing red. They have clashed the colour of the lipstick with the outfit to make it stand out more.

There is a tiny bit of dialogue from the actor however most of it is non deigect dialogue from a male voice sending the impression that its good for grasping male attention.

advert analysis - 7

Virgin Media





This advert really grasped my attention as its adverting a service which is the path i am leaning towards.

I really enjoy how they have take Usain Bolt and used the fact he is an amazing sprinter and used that to their advantage help explain there information about how fast their broad brand is. Also they have dress both the actors in red comforting their audience as its clear they are promoting virgin.

At the end when Bolt obviously wins he stands in his iconic pose that he does every time he wins a race showing success.

I would defiantly use this advert as a guide as i like the wittiness of it and the simpleness, gets straight to the point.

advert analysis - 6

Toyota

 

In this advert they used animatic  american man as the protagonist. Their are two antagonist who are both real life people. The man in an old run-down car and the woman in a brand new car (toyota). The mans car is a rusty silver colour in comparison to the woman whose in bright red, and shinny. Also mise-en-scene connects in with the  cars. the man is geeky looking and the car is filled with all these gadgets however looks confusing and hard work. The Protagonist sings about how he 'thinks' he looks cool. There is a SRS where we see the woman who is dressed in everyday clothes simply connect her phone to her car showing the same technology just easier to use, looking confused at the geeky man going the hard way about it. The red car is symbolic for being intimating towards the run down old car. Furthermore it emphasises the new and to the older generation the easiness of technology. 

This advert is very interesting as they've used two different types of media in one and the rap is actually information about the car in a humorous way therefore leading the audience to take in the information without even realising which i really like about this advert.  

What I need to do

Survey analysis

Survey

This is my survey to help me understand my target audience. 

https://docs.google.com/forms/d/13Pxlvm0CyOroCBmaIvY-fwlVSz4VncIZ5EY4ynGB1D8/viewform 

Please fill out my survey!!

What i need to do

I have decided to analyse another 5 radio adverts, 5 sponsorships and 5 TV adverts. I want to focus mainly on analysing festivals to a good understanding on what they advertise the most, also service companies. This is so i can see the codes of conventions of the two and somehow find a way to blend the two together therefore making it easier for when it comes to planning my advertisement. 

I will need to make a survey so i get an understanding of who my target audience will actually be. I have an idea but by getting around 50-100 responses i will be able to have a actual idea making sure i make my advert appealing to the right target audience. 

Final Idea

After doing some research into all types of research i have decide that for my brief i am going to advertise a help service. 

My help service is going to be for people going to a festival needing help on what to take, what they need and much more advice. I decided to focus on a festival as initially i wanted to advertise an actual festival yet realise with the time and resources I have this is very unrealistic; i wouldn't be able to achieve what i expected. 

I have chosen to do it on Festivals as they interest me a lot and as i have attended many myself i have realised that there is no advice as to how to go about it and many people have learned how to go about it by experience and from others. Whereas if there was some type of advice it would help make peoples experience more pleasurable and easier. 

First 5 Sponsorships.

After analysing 5 sponsorships there is a clear similarity to the Radio adverts and actual Adverts. Each advert has its own theme and keeps to it however each different form of advertisement has something slightly different to it. The slogan is always the same. 

The sponsorships alternate between at least 10 seconds to around 30. Mostly short yet catchy and uses descriptive and persuasive techniques to help  draw in their target audience. 

At the end of the sponsorship adverts there is a summery and the slogan and the name of the product including details are shown.

Now I have analysed 5 sponsor ships i have decided to go on and analyse another 5 just so i have a better understanding of the codes and conventions of advertising. 

Sponsorship - 5

Fruit-Tella: 

Analysis: 

This sponsorship is for a TV show called 'Odd One In'. This is on around 7 o'clock and is a family show. Similar to 'Odd One In', Fruit-tella suits with appeal to families  Once again the this using the advertisement to help reflect back to their audience. This is done because it will make their audience crave Fruit-tella and stereotypically, families eat sweets ect when watching entertainment TV as a family. 

The packets of sweets have been personified to create some sort of humour which therefore draws in their audience and makes it more appeal especially if there are young children around 10ish. 

The target audience are for families with the youngest children being around 10. By using sweets to advertise this show it once again reflects on the audience making them feel more welcome. This sponsorship is a realistic brand to advertise as its afford and grabs the attention of their taste buds. 

Once again this is lonely around 10ish seconds and uses humour to draw in the attention of their audience. 

At the end of the advert there is a summery of the advert and it announces what show it is sponsoring. 

Sponsorship - 4

P&O Cruises:

Analysis: 

This sponsorship is for the Downton Abbey and is and advert for a Cruise company. 

The lighting is very pure and clear which goes parallel to the non-diegectic music. Therefore leading the audience to feel relaxed and somewhat jealous of the protagonist for being in there. 

The audience don't get to see the face of the masseuse. This is so that the audience are clear that if they decide to go on this crusie they are the important ones not the workers.

The protagonist is a middle aged female. So she is relatable to both the target audience for Downton Abbey and P&O Cruises. The advertisement reflect on their target audience so that the thought of going on the cruise is more realistic.

This sponsorship is around 10 seconds long and uses persuasive techniques to appeal to their audience therefore giving them enough time to explain what they need to without boring their audience.

The over voice is a friendly woman with a soft tone to her voice which is warming to the audience and by the tone of her voice, will grasps the attention of the audience. 

Sponsorship - 3

118 118:

Analysis: 

Straight away it's established that this sponsorship advert is of 118 118. This is shown through the mise-en-scene of their well known running outfits.

The scene is very basic and is just jump cuts from a the 118 118 men to the girl sat on a screen which is actually a clip from an old film. This is done to connote that this sponsorship is for movies for channels such ITV 3, 4 and Film 4. 

The target audience is for anyone who likes films both male and female.

This advert doesn't have an ending that summarizes the advert or says a slogan. This could be because 118 118 is a help line so by setting the scene in an old fashioned call room shows the reader in a humorous way what they do.

Sponsorship - 2

Cadburys Chocolate:

Analysis: 

This is a sponsorship for Coronation by Cadburys.

The opening shot is off a cat on the roof then a pan to the street leading into a zoom in.  From this the audience establish that this a chocolate version of Coronation Street. The cat walking across the roof is iconic for Corrie which will be recognisable to the audience. Also the sky is purple which then denotes to the audience that this is Cadburys chocolate.

Cadburys have linked their target audience with Corrie's here by imitating there title sequence in the style of purely just chocolate. This has been done as it comfort and funny to the audience. This should then make the audience crave chocolate. The target audience for both are middle aged men and women that enjoy watching a representation lives of people that in certain type of area.

The non-diegetic music is very innocent and is kind of similar to the actual theme tune. There is also diegectic sound of the action happening.  Then goes on to announce that the sponsorship is for Coronation Street. Similar to Come Dine with Me announces it at the end.

Sponsorship - 1

Echo Falls Wine:

 

Analysis: 

This sponsorship is for the TV show 'Come Dine With Me'. Target audience is for over 30s, women who like to dine with their friends. 

The upbeat music starts straight away. The music is very jolly and by the expression on the actresses faces, they too are very happy. The music is played all the way through without any diegectic sound or any dialogue. 

The lighting is very bright and goes parallel to the music which helps add to the cheerful tone being created. When when it gets dark outside the lighting is still bright and clear which denotes that they are having a brilliant time. The change from day to night tells the audience that they were having a great time for a long time which is appealing to the audience. 

The women are presented as ordinary women in their 30's having a dinner party. All of which dressed in smart casual clothing, one woman even in slippers connoting that they are comfortable around each-other. This will appeal to the audience as it will remind them of memories. 

The camera shots used are very simple jump cuts and a variety of camera angels. This is to engage the audience into the action and by making it simple its more relatable. 

At the end of the clip there is woman's voice 'Echo Falls sponsors Come Dine With Me' establishing thats the sponsorship. 

Come dine with me reflects its targets audience back on themselves as the show selects people mainly that are 30+ it is fair to argue that the target audience for both the show and also the wine is 30+. Therefore seeing that they are together is even more appealing to the audience.  

First 5 Radio Adverts

I have now analysed 5 Radio adverts. I have realised that there is a big similarity to the TV adverts where they sell their product then at the end do a summery of the product and the slogan. This is to grab the attention of the audience making it more of a surprise but then by saying the slogan at the end gives comfort to the reader once they hear the recognisable slogan. 

The adverts are around 30 seconds long give or take a couple of seconds. This is so they don't bore their audience so by getting straight to the point in a witty style, the audience will take in the information whether they intend to or not. 

Its common to have back-ground music and narration over the top. However they're are many other styles that are just as effective if not more. 

I have now decided that before i have analyse another 5 i am going to decide what genre of advertisement i want to go down so my analysis is more appropriate for when i start preparing my advert.  

Radio Advert - 5

Toby Carvery: 

Analysis: 

This radio advert is for the restaurant Toby Carvery. The target audience is literally anyone who lives in Britain and Ireland. 

They're is a many different voices from men and women and all different accents including, Northern, Irish, British ect. Each sentence jumps from a different accent and gender and you can even tell the difference in ages by the tone of their voices. This shows the target audience that the Toby Carvery is for anyone and everyone even people from different backgrounds have this one thing in common. 

The language used is very descriptive and very persuasive capturing the attention of the audience. 

The narration is played over background music. The music starts of calm and with the narration builds up as the narrations becomes more exciting the two become parallel to each other. However the music is very soft even when it builds. The music adds excitement. 

At the end of the advert, similar to the other, there is another over voice of a well spoken British man summarising the adverts (like all the others have done). He uses words like 'We' to make the audience feel welcome. 

This advert is around 30 seconds long and is very similar to the tescos advert in the sense that you get all you information in a simple way yet exciting and grasping. 

Radio advert - 4

Thorpe Park - The Swarm: 

Analysis: 

This advert is for the new and improved ride 'The swarm' at Thorpe park tell their audience it now goes backwards.

The advert begins with a phone call from a man that sounds very scared and shaken. From his voice he seems to be around 20ish. His name is Adam which is a normal, everyday name which will make the audience seem relatable. The phone call is very broken as if they're are signal problems creating a spooky feel to this advert. 'Adam' uses descriptive language to describe the ride like 'Sting in its tales' which makes the ride more appealing to the audience. Furthermore over the phone call you can hear the sound of the ride over making it sound very appealing to the audience.

When the over voice comes in its very strong, bold and clear to understand in contrast to the first male voice. The deepness of his voice adds to the scariness thats trying to be created making everything seem mysterious.

All of the above creates the vision that the ride is thrilling and horrifying grasping in the attention of the audience making them eager to get on the ride.

The target audience for this advert is around 14+ both gender, anyone who enjoys rides.

Once again the terms and conditions/slogan is at the end of the advert. This radio advert is around 40 seconds long.

Radio advert - 3

Northern tool equipment:

Analysis:  

This radio advert is for Northern tools. The target audience will be mostly men, builders ect therefore the advert will be aimed purely to men. 

The adverts begins with a phone ring tone going off. There are two voices both men to begin with. The first mans voice is more dominant and asks the questions whereas the other voice is a lot more weaker in comparison to the first man. Their dialog is very much 'lad like' talking about one of their girlfriends. Very Slyly the more dominant man replies with facts about a drill that Northern Tools Equipment must sell. There is then more 'Lad' chat and to the audience there is some 'banter' between. This will defiantly draw in the attention of the audience because of the humour. 

Once again the slogan is at the end of the advert with a summary of the advert. 

This advert is just under a minute long making the advert sound more like an actual phone interview therefore grasping the audiences attention as they will want to listen to the responses and without realising listening to n advert. 

Radio Advert - 2

Wonga:

Analysis: 

'Wonga' is a money lending company. 

This radio advert 'Wonga' uses the song 'Mr Sandman' which was written in 1954 and is very well known however changed the lyrics to suit the advertisement. This technique is used as its a well known song and it will draw the attention of the audience. The repetition of 'Wonga' is also very rememberable and is a easy way to get the audience to remember the name of the advertisement. 

As this is a radio advert, making a cover of a song is a very clever way to promote the company and draw in the attention of the audience. 

This advert is 42 seconds long. This is because its a Radio advert and by re-making a song, the length of the advert will confuse the audience and grasp their attention more easily as they will think that its an actual song therefore making the audience more likely to pay attention to the advert. 

The target audience for 'Wonga' is anyone over the age of 18 needing money quickly. 

Radio Advert - 1

Tescos:

Analysis:  

This Radio advert is for Tescos supermarket. The target audience is literally anyone; family, friends. 

The Voice comes in straight away and is clear and friendly man. The man then says all the food that has a had a 'price drop' really quickly to cram in everything. This is done as it sounds more shocking to the audience that there has been so many price drops. A friendly woman voice then comes in and summarises whats actually being advertised. The mans voice carries on under the woman's voice implying to the audience that they're many more price drops that cant be fitted in to the length of this advertisement. 

There is no other non-diegetic sound apart from the voices which is very effective as they are surrounding all the attention on just the price drop, nothing else. Plain and simple to help promote there shop. 

The length is 25 seconds which is short simple yet they manage to get all the information in they need. Also i found that similar to TV Adverts it waited till the end to do their slogan and summary of the advert. 

First 5 Adverts

After analysing 5 adverts from different backs i have found that its normal for the slogan and identity of the brand to be revealed at the end of the advert. This is to creates suspense. 

Also the adverts are normally around 40-60 seconds long and uses a variety of shots, nothing too technical but a variety to make it more interesting to the audience. 

Many adverts sound is non diegectic sound of music and then throughout either have over sound of diegetic or wait till the very end when there details/slogan is being said by an over voice. 

Now i've analysed 5 and have taken everything i have learned into consideration i have notice i still have a lot to look into so i have decided to decide what my idea is to then analyse 5 adverts in the same genre as my idea to help me. 

Advert Analysis - 5

Ikea: 

Analysis: 

The start of the advert is a mid shot of an ordinary girl around mid 20s singing. There is s Shot-reverse-shot of her mid shot, then her playing the piano, to then a front on view of her. A mans voice then enters and the audience see her confused look on her face. The Jump cut then goes on to a mid shot of a man around the same ages replying to the girl still singing. The tone of the song is very melancholic at first and makes the audience feel sympathy for the two. 

Throughout the advert for around 35 seconds we seen the two struggle to find each other in there house because of all the clutter. The done by using a variety of shots therefore leading the audience to feel sympathy towards the two. 

There is then a sudden shot reverse shot of their faces and which seems to be look as if they've 'had enough' the music goes parallel to the speed they more and becomes more uplifting and all the clutter then goes into its right space and starts flying around as if they are making a mess and going in a riot yet really are clearing up. 

When the two finally meet they both have a 'smug look' on their faces. The lighting has changed and is now in a lighter key making it clear the audience that is was the state of the house that made them so angry but now thats sorted everything is fine.

Evidently, at the end there is a slogan and similar to some of the other adverts i've analysed we actually get see what is actually being advertised. 

The target audience is for people in around their 25ish+  looking to decorate there house/flat e.c.t. an dthis advert is showing that Ikea can cater for whatever needs, all different types of storages. 

Advert analysis - 4

Walkers Crisps:

Analysis:  

The opening of the advert is a figure of a man. When the stoplight comes on its Lionel Richie singing one of his well known songs but with different lyrics yet still recognisable to the audience. the lyrics changed are very clear and understandable which will help grasp in the attention of the audience. Lionel Richie is centre screen making it clear to the audience that he is the protagonist of the advert. The spotlight on him also emphases the importance of him and is very similar to the beginning of his actual music video. This is suppose to be seen as funny to the audience as Lionel Richie is somewhat taking the mic out of himself. 

This then jump cuts to him in a living room with a family still making him look important as he is centre screen stood up yet pushed slightly back so the main focus goes to the packet of crisps which the advert is based on. This is then repeated throughout the advert where Lionel Richie is still singing yet they're many jump cuts of him and different people eating the crisp. 

At 20 seconds Lionel Richie is centre screen down what seems to be a food isle as he is singing to what initially seems to be the audience. He then goes to grab something when there is a jump cut to an over shoulder shot of him trying to steal a crisp. The audience then realises that its Gary Lineker. This is seen as comfort to the audience as Gary Lineker is the face of Walkers Crisps and is often associated with him. Moreover there is then a Shot-reverse-Shot of Lionel and Gary's expressions and as an audience we see Lionel Richie say 'Share'. The music then stops and there is once again a jump shot to a smashing glass with Lionel Richie on the fall. The Audience will find this is funny as the both celebrities are very well known. 

Once again the end of the advert, there is a summery of the advert and once again says a slogan. 

Its made clear that the target audience for this advert anyone who likes crisps any ages yet the older generation will understand the Lionel Richie part more then the younger generation. 

Advert analysis - 3

Three Network: 

Analysis: 

The advert begins with a pan of the location and horses in a field. This is very broad so similar to the 'Barclays Advert' grasping the attention of the audience as the unknown is interesting. 

The diegetic sound of the wind then slowly changes to non-diegetic sound of uplifting music while zooming into a pony's face. As the music gets going the pony starts strutting down and the moon walking around the field and flipping his main making him seem very sassy which is amusing to the audience. At 34 seconds the pony needly falls off the hill yet the music doesn't stop it just jumps to a long shot of how big the drop if the cliff is. The is shocking to the audience yet gives the vibe not to give up which is hopeful to the audience. At 44 seconds the music suddenly stops as the pony stops dancing and a tractor drives pass the re-starts as the tractor disappears making the audience laugh and more intrigued as to what this is about. 

Finally at the end just like the other advert i've analysed its clear its about 3 network, has a little slogan and advert not only has its website details but '#DancePonyDance' which is a connection to social networking sites which will also help promote their brand. 

This is now clear that the target audience is for 18+ people looking for a good cheap phone deal. 

Advert Analysis - 2

Barclaycard:

Analysis: 

The advert starts off very casual with just and ordinary man walking to a lift. The man is dressed very dull and plain, in browns blending in with the scenery. There's a jump cut to the button which makes it clear to the audience that the lift must be important.  As the Protagonist jumps into the roller-coaster some non-diegetic sound begins. The song is very up lifting and builds with the motion of the roller-coaster. This is accompanied with various camera angles and jump cut to other people living there normal life.  It is very ambiguous as to what the advert is for however it is clear that whatever the product is anyone is welcome to it.  It isn't till 43 seconds into the clip that its clear the advert is for Barclays Card.

This is when the audience can see the close-up jump cuts of the new scan system. This is then seen as very clever as its clear to the audience how easy and quick the car is to use.

At the end of the Advert (Similar to Shelias wheels) You get a summary of the Product and a simple slogan 'Making Payments Simpler' grasping the attention of the audience. Which then makes it clear that the target audience is for full time workers that are constantly rushing, that use their card a lot. Yet not just Business people, anyone over the age of 18.

Advert analysis - 1

Sheila's wheels:
    

Analysis:

Straight away its clear the target audience for this advert are women drivers as the song starts off with 'For Ladies'. The colour scheme is pink which is stereotyped to girls and the name 'Sheila' is what Australians call women. The Song is very basic yet very catchey and the lyrics at the end bottom of the will draw in the audiences attention as they slyly add in their deals 'Save a Bunch of Fivers'. Moreover the three women singing are dressed in pink yet the men playing the saxophone are in white and get very little screen time. This is because the men aren't the main attraction and so by dressing them in white are making them not be the main attraction. The location, in the dessert, emphasises the glamorous theme that they are trying to portray therefore making the deals looks more appealing to their audience. 

The Camera and editing skills are very basic. Centralising the main singer at all times and jumping between medium and close up shots. There are many zoom in and pan shots which are very basic but will bring in the attention of the audience.

The advert is around 30 seconds long. Short yet very clever in the way they put all their information in which they need. Including at the end for around 3 seconds showing there website name and contact number.

Where i am

As i am still unsure on my idea i have decided to analyse 5 random adverts, 5 random sponsorships and 5 radio adverts just to get an understanding of what generally goes into them.

I will also need to keep note and do further research into:

• How Long roughly each of these are. 
• How the director has successfully used Camera, Editing, Sound and Mise-en-scene. 
• How each genre is different to other.
• How they attract their audience. 

Once i have decided my final idea i will then go and look at adverts to once again help me answer the same question but in more depth and many more. I will then have to make a survey to my target audience to help me have a better understanding what the target audience like. 

Advert ideas

After Deciding that advertising was the brief i want to do, i feel the best thing for me to do now is to make a spider diagram of all my ideas.

This is some of the ideas i came up with:

* NEED TO UPLOAD PICTURE*  

There are many options for me to choose from so i have decided to do some further research into advertising until I decide what to choose. 

Choosen Brief

After looking into the three briefs (Short films, Music Video and Advertisement) i have chosen that the best brief for me is Advertisement. This is because i have a great interest in advertising and feel out of all three briefs, advertising is the brief i would be able to excel in the most.

I now have to look into the following thing to ensure i achieve the best possible final product i can:

• Research in what goes into an advert. 
• What is the purpose of adverts? 
• Who is the target audience and How have they achieved grasping their attention?
• What product i want to advertise?
• History of Adverts 
• Representation 

Once i have completed all of the above i will be able to start planning and therefore being one step closer to completing my final product.

Advertisement Package

My last package to choose is Adertisement. I have to choose a product that is challenging yet original and not too clique. I have decided to watch a couple of adverts to get the grasps as to what goes into a good advert.

Cadburys:



Cadburys kept to some codes and conventions of their product yet broke it by using something irrelevant to grasps their audiences attention.

They start off with their logo and the main colour is purple which is their signature colour. They kept to this colour scheme to make their audience straight away know what product the advert is for and therefore making the audience comfortable. However contrasting this to shock the audience which then leads to the advert being rememberable.

I really enjoyed how Cadburys were original yet keeping to there codes and conventions. After watching this advert it is defiantly a brief i would consider.

Short film package

Creating a short film is one of my options. We have to make sure it is around 5 minutes long. The film can be about anything you want e.g. a documentary, thriller.

For AS we had to create an opening title sequence for a film therefore meaning that short film this is very open to me as i can find many links when evaluating. However i have decided to watch a couple of short films to get a the grasp of what goes onto camera, editing, sound and mise-en-scene.

Magnetic:

I really enjoyed watching Magnetic. I liked how there was a build up and we saw the character grow and get more obsessive with magnets. It was very easy to follow yet not boring but very tense making me want to watch to the end. The fact there was only non-diegetic sound made the whole film more effective in the sense it helped build the tension needed.

The title sequence at the start was plain and simple so after my experience of making my title sequence last year i would enjoy this part of the task if i were to choose short film.

After watching Magnetic i have decided that the short film brief is a big possiblitity.

Music Video Package

Producing a music video is one of my Briefs. I have decided to watch a couple of 'Behind the scenes' clips to see what goes into creating a music video. 

I found that to make a good music video the majority of song tell a story to go with the lyrics however there is often a flash of the actual band or singer performing. Also lip-sinking has to be spot on to make it feel more real/effective and if done wrong can look unprofessional. 

Furthermore after watching documentaries on Directors of music videos, they ofter have a feel for music. I am not that interested into music in the same sense i just enjoy listening to it. 

After doing my research i have decided not to do this brief as i found i don't have much interest in it and  in connection to my final product in AS there wouldn't be many similarities therefore making me answer my evaluation questions difficult to answer. 

Three Briefs

Before i can start my A2 coursework i need to decide what brief i would like to do and what one i find most interesting. The three Briefs are:

Music Video 

A promotion package for the release of an album, to include a music promo video, no longer than five minutes, together with:

• a cover for its release as part of a digipack: CD/DVD package
• a magazine advertisement for the digipack: CD/DVD package 

Advertisement package

An advertising package for a new product or service, to include two TV advertisements, together with

• a TV programme sponsorship sequence
• a radio advertisement 

Short Film 

A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:

• a poster for the film
• a film magazine review page featuring the film

All three briefs are very different so i will need to research into all three seeing what goes into them all. Also by researching into them i will be able to see which one interests me the most. Furthermore i will have to check the evaluation questions to see how i can relate and connect to them. 

What Im hoping to achieve

From my progress from AS to A2 i am hoping to improve all 5 areas from last year. Them areas are: 

• Digital Technology 
• Creativity
• Research and Planning 
• Post Production 
• Conventions from real media texts e.g. genre   

I feel that from last year my real improvements will be shown by my final product through myPost Production and use of Digital Technology. This is because at the beginning of AS i hadn't used technical equipment like a camera, tripod or had even used premier pro and was very inexperienced in editing. This will be interesting to see how much i have developed from my AS final product to my final A2 product where i would have had to do all postproduction my self taking on board the skills and advice i was given by my group members in AS.

Research and planning and my Creativity doesn't really worry me as shown in last years product i found that i excelled within them areas. However i am slightly worried that because of my lack in skills with Digital Technology. I feel that because of my confidence with using the equipment isn't strong as my confidence for planing I'm worried it will hold me back.

Overall I am hoping to over come my lack of confidence by using my creativity to achieve the best possible out come for my final product. This is consists of a lot of detailed planning and in-depth research. 

AS - A2

Digital Technology 

Before starting Media i had never had to use technology such as Camera and the Premier Pro before. I had no idea how to edit or even use the camera equipment available.

The first form of technology I came across was a Camera. As i had never used an advanced camera before it was all very confusing to me. Once i had figured out how to actually use the camera i realized that without a tripod the majority of shots would be very inaccurate and very unstable. after playing around with the camera i decided to try some shots and see how the turned out, many of them were okay however some were terrible as i was still trying to get comfortable with all. However after a couple of attempts I found myself getting better with the shot and then because of that i was becoming more confident with ideas and realized what would and wouldn't work.

The confidence i have gained from using the camera will help me when it comes to shooting for one of the three briefs, depending on which one i choose. I will be able to take on what I have learnt to figuring out what goes and what doesn't.

Furthermore after we had done the majority of filming we had to edit are shots and start making out title sequence.

We done all our editing on Premier Pro. At first i panicked as everything seemed so hard and i honestly didn't think i would be able to understand what everything meant or even how to use it. Luckily I had two people in my group who were very experienced so they helped me with understand all the tools and understanding how to do everything. By the end, i could happily edit using the correct tools. However my skills are still very basic as i didn't get to do too much editing as we tried to split it up so everyone could have a go.

Moreover, from AS I have defiantly gained enough skills to be comfortable on my own when it comes down to editing my own piece of work in A2. MY confidence i have gained will also help me when planning as i will be bale to understand what i am capable of doing.

Research and Planning 

I personally find research and planning quite easy however when if do find that if i don't do my planning in detail and my it very specific my actual research it too broad. In AS my group and i sat down all together and broke it all down and gave each other each section to research in detail giving each other deadlines making sure we are all on track.

This year i will make sure i have planned thoroughly into section so that when it comes to research everything is specific therefore making sure i don't leave anything important out. Furthermore, i will be making myself many deadlines to ensure that i am not falling behind and that i am up to date with all my work.

From AS i have learnt that being organised especially when doing my research and planning is very important and it helps your process of your coursework run a lot more smoothly. Good organisation with research and planning helped so much for the long run which is shown in the quality of my final
product. 

Creativity 

When it came to creativity, initially i found it easy. However i found that because i wanted my idea to be original yet keep to the code and conventions of a thriller i found my idea was constantly changing to fit the criteria. 

To a certain extent I personally feel my final piece was original but obviously we kept to the code and conventions therefore meaning it couldn't of been 100% unique. The start was very ambiguous to the audience as you didn't quite know what was going to happen, very mysterious. However we have a couple of shots of our protagonist grabbing a knife and placing it into her bag which i personally find very cliche as i have watched many thrillers where there is a close of the protagonist hiding the main weapon. However from my research the audience would appreciate  this as they don't like to much of the unknown, hence why we kept to that convention. 

From this i have learnt to make sure that your idea is broad enough to change to the facilities you have to offer. Also that you make you have done enough research into your target audience, making sure you make your product appeal to them. 

Post Production

My title sequence itself overall was very good. However this is because of the post production which helped me complete my product and make it so successful.

i personally think that both diegetic and non-diegetic sound was most important within my product. This is because my product had no dialogue and was just clips jumping from each other. When choosing the music we need to make sure it was mysterious and suitable. Also we needed to make sure that the diegetic sound was clear, for example when out antagonist was walking that the sound of her heels was clear and loud enough. When choosing our music we decided to make it quite cliche to a certain extent as we thought our audience would enjoy comfort as our piece is thrilling.

Overall if it wasn't for out post production our final product wouldn't have been as effective and probable would have been somewhat boring.