My last package to choose is Adertisement. I have to choose a product that is challenging yet original and not too clique. I have decided to watch a couple of adverts to get the grasps as to what goes into a good advert.
Cadburys:
Cadburys kept to some codes and conventions of their product yet broke it by using something irrelevant to grasps their audiences attention.
They start off with their logo and the main colour is purple which is their signature colour. They kept to this colour scheme to make their audience straight away know what product the advert is for and therefore making the audience comfortable. However contrasting this to shock the audience which then leads to the advert being rememberable.
I really enjoyed how Cadburys were original yet keeping to there codes and conventions. After watching this advert it is defiantly a brief i would consider.
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