Analysis:
The advert starts off very casual with just and ordinary man walking to a lift. The man is dressed very dull and plain, in browns blending in with the scenery. There's a jump cut to the button which makes it clear to the audience that the lift must be important. As the Protagonist jumps into the roller-coaster some non-diegetic sound begins. The song is very up lifting and builds with the motion of the roller-coaster. This is accompanied with various camera angles and jump cut to other people living there normal life. It is very ambiguous as to what the advert is for however it is clear that whatever the product is anyone is welcome to it. It isn't till 43 seconds into the clip that its clear the advert is for Barclays Card.
This is when the audience can see the close-up jump cuts of the new scan system. This is then seen as very clever as its clear to the audience how easy and quick the car is to use.
At the end of the Advert (Similar to Shelias wheels) You get a summary of the Product and a simple slogan 'Making Payments Simpler' grasping the attention of the audience. Which then makes it clear that the target audience is for full time workers that are constantly rushing, that use their card a lot. Yet not just Business people, anyone over the age of 18.
The advert starts off very casual with just and ordinary man walking to a lift. The man is dressed very dull and plain, in browns blending in with the scenery. There's a jump cut to the button which makes it clear to the audience that the lift must be important. As the Protagonist jumps into the roller-coaster some non-diegetic sound begins. The song is very up lifting and builds with the motion of the roller-coaster. This is accompanied with various camera angles and jump cut to other people living there normal life. It is very ambiguous as to what the advert is for however it is clear that whatever the product is anyone is welcome to it. It isn't till 43 seconds into the clip that its clear the advert is for Barclays Card.
This is when the audience can see the close-up jump cuts of the new scan system. This is then seen as very clever as its clear to the audience how easy and quick the car is to use.
At the end of the Advert (Similar to Shelias wheels) You get a summary of the Product and a simple slogan 'Making Payments Simpler' grasping the attention of the audience. Which then makes it clear that the target audience is for full time workers that are constantly rushing, that use their card a lot. Yet not just Business people, anyone over the age of 18.
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