Advert analysis - 4

Walkers Crisps:

Analysis:  

The opening of the advert is a figure of a man. When the stoplight comes on its Lionel Richie singing one of his well known songs but with different lyrics yet still recognisable to the audience. the lyrics changed are very clear and understandable which will help grasp in the attention of the audience. Lionel Richie is centre screen making it clear to the audience that he is the protagonist of the advert. The spotlight on him also emphases the importance of him and is very similar to the beginning of his actual music video. This is suppose to be seen as funny to the audience as Lionel Richie is somewhat taking the mic out of himself. 

This then jump cuts to him in a living room with a family still making him look important as he is centre screen stood up yet pushed slightly back so the main focus goes to the packet of crisps which the advert is based on. This is then repeated throughout the advert where Lionel Richie is still singing yet they're many jump cuts of him and different people eating the crisp. 

At 20 seconds Lionel Richie is centre screen down what seems to be a food isle as he is singing to what initially seems to be the audience. He then goes to grab something when there is a jump cut to an over shoulder shot of him trying to steal a crisp. The audience then realises that its Gary Lineker. This is seen as comfort to the audience as Gary Lineker is the face of Walkers Crisps and is often associated with him. Moreover there is then a Shot-reverse-Shot of Lionel and Gary's expressions and as an audience we see Lionel Richie say 'Share'. The music then stops and there is once again a jump shot to a smashing glass with Lionel Richie on the fall. The Audience will find this is funny as the both celebrities are very well known. 

Once again the end of the advert, there is a summery of the advert and once again says a slogan. 

Its made clear that the target audience for this advert anyone who likes crisps any ages yet the older generation will understand the Lionel Richie part more then the younger generation.