Analysis:
Straight away it's established that this sponsorship advert is of 118 118. This is shown through the mise-en-scene of their well known running outfits.
The scene is very basic and is just jump cuts from a the 118 118 men to the girl sat on a screen which is actually a clip from an old film. This is done to connote that this sponsorship is for movies for channels such ITV 3, 4 and Film 4.
The target audience is for anyone who likes films both male and female.
This advert doesn't have an ending that summarizes the advert or says a slogan. This could be because 118 118 is a help line so by setting the scene in an old fashioned call room shows the reader in a humorous way what they do.
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