Advert analysis - 1

Sheila's wheels:
    

Analysis:

Straight away its clear the target audience for this advert are women drivers as the song starts off with 'For Ladies'. The colour scheme is pink which is stereotyped to girls and the name 'Sheila' is what Australians call women. The Song is very basic yet very catchey and the lyrics at the end bottom of the will draw in the audiences attention as they slyly add in their deals 'Save a Bunch of Fivers'. Moreover the three women singing are dressed in pink yet the men playing the saxophone are in white and get very little screen time. This is because the men aren't the main attraction and so by dressing them in white are making them not be the main attraction. The location, in the dessert, emphasises the glamorous theme that they are trying to portray therefore making the deals looks more appealing to their audience. 

The Camera and editing skills are very basic. Centralising the main singer at all times and jumping between medium and close up shots. There are many zoom in and pan shots which are very basic but will bring in the attention of the audience.

The advert is around 30 seconds long. Short yet very clever in the way they put all their information in which they need. Including at the end for around 3 seconds showing there website name and contact number.