Tuesday 24 September 2013

Radio Advert - 1

Tescos:



Analysis:  

This Radio advert is for Tescos supermarket. The target audience is literally anyone; family, friends. 

The Voice comes in straight away and is clear and friendly man. The man then says all the food that has a had a 'price drop' really quickly to cram in everything. This is done as it sounds more shocking to the audience that there has been so many price drops. A friendly woman voice then comes in and summarises whats actually being advertised. The mans voice carries on under the woman's voice implying to the audience that they're many more price drops that cant be fitted in to the length of this advertisement. 

There is no other non-diegetic sound apart from the voices which is very effective as they are surrounding all the attention on just the price drop, nothing else. Plain and simple to help promote there shop. 

The length is 25 seconds which is short simple yet they manage to get all the information in they need. Also i found that similar to TV Adverts it waited till the end to do their slogan and summary of the advert. 




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