Advert analysis - 3

Three Network: 

Analysis: 

The advert begins with a pan of the location and horses in a field. This is very broad so similar to the 'Barclays Advert' grasping the attention of the audience as the unknown is interesting. 

The diegetic sound of the wind then slowly changes to non-diegetic sound of uplifting music while zooming into a pony's face. As the music gets going the pony starts strutting down and the moon walking around the field and flipping his main making him seem very sassy which is amusing to the audience. At 34 seconds the pony needly falls off the hill yet the music doesn't stop it just jumps to a long shot of how big the drop if the cliff is. The is shocking to the audience yet gives the vibe not to give up which is hopeful to the audience. At 44 seconds the music suddenly stops as the pony stops dancing and a tractor drives pass the re-starts as the tractor disappears making the audience laugh and more intrigued as to what this is about. 

Finally at the end just like the other advert i've analysed its clear its about 3 network, has a little slogan and advert not only has its website details but '#DancePonyDance' which is a connection to social networking sites which will also help promote their brand. 

This is now clear that the target audience is for 18+ people looking for a good cheap phone deal.