Tuesday 24 September 2013

Sponsorship - 2

Cadburys Chocolate:



Analysis: 

This is a sponsorship for Coronation by Cadburys.

The opening shot is off a cat on the roof then a pan to the street leading into a zoom in.  From this the audience establish that this a chocolate version of Coronation Street. The cat walking across the roof is iconic for Corrie which will be recognisable to the audience. Also the sky is purple which then denotes to the audience that this is Cadburys chocolate.

Cadburys have linked their target audience with Corrie's here by imitating there title sequence in the style of purely just chocolate. This has been done as it comfort and funny to the audience. This should then make the audience crave chocolate. The target audience for both are middle aged men and women that enjoy watching a representation lives of people that in certain type of area.

The non-diegetic music is very innocent and is kind of similar to the actual theme tune. There is also diegectic sound of the action happening.  Then goes on to announce that the sponsorship is for Coronation Street. Similar to Come Dine with Me announces it at the end.




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