First 5 Radio Adverts

I have now analysed 5 Radio adverts. I have realised that there is a big similarity to the TV adverts where they sell their product then at the end do a summery of the product and the slogan. This is to grab the attention of the audience making it more of a surprise but then by saying the slogan at the end gives comfort to the reader once they hear the recognisable slogan. 

The adverts are around 30 seconds long give or take a couple of seconds. This is so they don't bore their audience so by getting straight to the point in a witty style, the audience will take in the information whether they intend to or not. 

Its common to have back-ground music and narration over the top. However they're are many other styles that are just as effective if not more. 

I have now decided that before i have analyse another 5 i am going to decide what genre of advertisement i want to go down so my analysis is more appropriate for when i start preparing my advert.