Sponsorship analysis - 6

Phones 4 U



The position of the actors are central however there is a man moving around in the back around in between the grap of the middle screen which allows the audience to realise that he is important. Each time the man is on the phone and when the scene changes he stay in the middle of the screen and for around two seconds on the side where is phone is so its clear they are promoting some kind of phone.

At the end a narrator says ' Phones 4 ... the extra'. This clear that the company being promoted is Phones 4 U. 'the extra' suggests that the their phones are literally for anyone not just the important people. This is appealing to the audience as its seen that you can get a phone from the same place as a celebrity and appeals to a wide range of people.

This advert is a sponsorship for Hollyoaks. It isn't said in the advert but a little sign come up at the end telling the audience what its for.

Over all view of Radio Adverts

From my research i now know what i need to do to ensure that i can achieve the best possible radio advert for my product. 

I will have to follow the codes and conventions which are:

• Establish what the product is very early on so the audience know what is being promoted. 
• must be at least 15 seconds long and no longer that 45 seconds. 
• Voice used should be uplifting, positive, persuasive. But also be around the same age as the target audience. 
• Get straight to the point, no fussing around. Short and sharp.
• Back ground music to help add to the tone of the piece. 

From my research i can ensure that i will be able to create the best possible radio advert as i will be able to stick by the codes and conventions!

radio advert - 10

Innocent Smoothie 

Music is played straightaway which is uplifting, positive and draws in attention as its also quite catchy.

There is a voice which is seen to be a young boys voice pretending to be a mums voice and then a standard boys voice replies normally. This humour will draw in the attention of the audience and would  therefore make the drink come across as fun. This is useful as the drink is about fruit and will stereotypically be frowned at to kids. So by this humour being part of it, fruit are conveyed as fun.

 The boys voice is promoting innocent smoothy and explaining how its got all the fruit in the drink that you need.

This way of promoting is brilliant! I really enjoy how they have grasps there target audiences attention (12-16) by making the smoothy seem fun.

radio advert - 9

Nandos

The opening of this advert is  stereotypical Portuguese music which is accompanies with a mans accent which is also Portuguese. This done to emphasise the culture of the restaurants. 

The dialogue to begin with is very random yet it draws in the attention of the target audience and when we finally realise this is advertising nandos everything makes sense and there is a sense of humour. 

The tone of the mans voice is very welcoming and its very informal which will make the restaurant more appealing as its seen more of an everyday kinda food rather. 

I really enjoy this casual look on this advert as i feel it attracts the audience which i would say is 16+ working class both male and female. 

radio analysis - 8

Dogs trust



The advert starts off with four different voices calling names and by the tone off the voice its clear they are calling for dogs. A mans voice then comes in and is upbeat and positive. The man tells us about the company.

Sandra comes in (a dogs trust worker) and once again is positive. This is reassurance to the audience as they get feed back of how by getting a dog can change both the owners life and the dogs life.

The non-deigetic sound is windy and up lifting therefore runs parallel with the  radio emphasising the greatness off this course.

I like this structure of the advert as it appeals to a wide audience base and its has an insiders point of view and the idea of happy customers which is something i would want to convey this in my advert.

radio analysis - 7

Mcdonalds - Fish o'fillet 

This advert is a conversation between two people in someones mind. Its so random yet shows the same interest which is a 'Fish o'filet'. One voice is a camp and other is quite masculine and contrasts to the first voice.

Straight away with the echoey tone and the lightness of the voice its clear that this radio is set in the inner mind. They have used tone to help clarify the theme of this advert.  

However a narrator voice comes in and its very understanding and clear which is comforting to the audience.

radio analysis - 6

Snickers 

This radio advert is a phone call. They have used the Mr T's voice which is comfort for the audience as Mr T is associated with snickers with the slogan 'Get some Nuts'. The other man sounds like and everyday man just having some problems but he is told to be a 'Man' and not use instruction. This is funny for the audience (mostly men) and comes across as manly which is appealing. 

I really like the idea of a phone call as it seems realistic and relatable to the audience. 

Final over view on Adverts

After analysing 10 adverts i now know what i must include in my advert:

• Must be at least 30 seconds 
• Must end with the slogan/logo ect 
• Must be clear and straight to the point dialogue 
• Have someone relatable to your target audience or someone famous like an idol
• Catchy theme tune to allow the audience to remember the advert. 
• a range of camera angles and transition but nothing to complex as you want to make the advert relatable.

I now know what i need to do to ensure that my adverts are appealing with my target audience. 

advert analysis - 10

HMV



Once again this advert is animatic however they have used real life objects to promote their products. They have reinforced the flashiness of their objects they are promoting the hottest film (the hunger games).

HMV have their website address all the way through the advert to help promote it. This is something i will have to take into consideration.

advert analysis - 9

Reading and leeds festival



This advert is slightly longer than the others i have analysed and very different. However as i want to advertise a festival i thought the best thing to do is to analyse one.

This colour scheme is red and yellow which from research i have dine they are the colour scheme of the festival. Its all animatic which really excites me as its seen as more rare to see this. i enjoy how its full of energy and therefore will attract their audience and make them excited for the festival its self.

Advert analysis - 8

Rimmel london - 1000 kisses



This advert is very simple and uses mostly just jump cuts. The mise-en-scene is very stereotypical london with the soldiers. wearing red. They have clashed the colour of the lipstick with the outfit to make it stand out more.

There is a tiny bit of dialogue from the actor however most of it is non deigect dialogue from a male voice sending the impression that its good for grasping male attention.

advert analysis - 7

Virgin Media





This advert really grasped my attention as its adverting a service which is the path i am leaning towards.

I really enjoy how they have take Usain Bolt and used the fact he is an amazing sprinter and used that to their advantage help explain there information about how fast their broad brand is. Also they have dress both the actors in red comforting their audience as its clear they are promoting virgin.

At the end when Bolt obviously wins he stands in his iconic pose that he does every time he wins a race showing success.

I would defiantly use this advert as a guide as i like the wittiness of it and the simpleness, gets straight to the point.

advert analysis - 6

Toyota

 

In this advert they used animatic  american man as the protagonist. Their are two antagonist who are both real life people. The man in an old run-down car and the woman in a brand new car (toyota). The mans car is a rusty silver colour in comparison to the woman whose in bright red, and shinny. Also mise-en-scene connects in with the  cars. the man is geeky looking and the car is filled with all these gadgets however looks confusing and hard work. The Protagonist sings about how he 'thinks' he looks cool. There is a SRS where we see the woman who is dressed in everyday clothes simply connect her phone to her car showing the same technology just easier to use, looking confused at the geeky man going the hard way about it. The red car is symbolic for being intimating towards the run down old car. Furthermore it emphasises the new and to the older generation the easiness of technology. 

This advert is very interesting as they've used two different types of media in one and the rap is actually information about the car in a humorous way therefore leading the audience to take in the information without even realising which i really like about this advert.  

What I need to do

Survey analysis