Music is played straightaway which is uplifting, positive and draws in attention as its also quite catchy.
There is a voice which is seen to be a young boys voice pretending to be a mums voice and then a standard boys voice replies normally. This humour will draw in the attention of the audience and would therefore make the drink come across as fun. This is useful as the drink is about fruit and will stereotypically be frowned at to kids. So by this humour being part of it, fruit are conveyed as fun.
The boys voice is promoting innocent smoothy and explaining how its got all the fruit in the drink that you need.
This way of promoting is brilliant! I really enjoy how they have grasps there target audiences attention (12-16) by making the smoothy seem fun.
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