Dogs trust
The advert starts off with four different voices calling names and by the tone off the voice its clear they are calling for dogs. A mans voice then comes in and is upbeat and positive. The man tells us about the company.
Sandra comes in (a dogs trust worker) and once again is positive. This is reassurance to the audience as they get feed back of how by getting a dog can change both the owners life and the dogs life.
The non-deigetic sound is windy and up lifting therefore runs parallel with the radio emphasising the greatness off this course.
I like this structure of the advert as it appeals to a wide audience base and its has an insiders point of view and the idea of happy customers which is something i would want to convey this in my advert.
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