In this advert they used animatic american man as the protagonist. Their are two antagonist who are both real life people. The man in an old run-down car and the woman in a brand new car (toyota). The mans car is a rusty silver colour in comparison to the woman whose in bright red, and shinny. Also mise-en-scene connects in with the cars. the man is geeky looking and the car is filled with all these gadgets however looks confusing and hard work. The Protagonist sings about how he 'thinks' he looks cool. There is a SRS where we see the woman who is dressed in everyday clothes simply connect her phone to her car showing the same technology just easier to use, looking confused at the geeky man going the hard way about it. The red car is symbolic for being intimating towards the run down old car. Furthermore it emphasises the new and to the older generation the easiness of technology.
This advert is very interesting as they've used two different types of media in one and the rap is actually information about the car in a humorous way therefore leading the audience to take in the information without even realising which i really like about this advert.
No comments:
Post a Comment