Analysis:
This radio advert is for Northern tools. The target audience will be mostly men, builders ect therefore the advert will be aimed purely to men.
The adverts begins with a phone ring tone going off. There are two voices both men to begin with. The first mans voice is more dominant and asks the questions whereas the other voice is a lot more weaker in comparison to the first man. Their dialog is very much 'lad like' talking about one of their girlfriends. Very Slyly the more dominant man replies with facts about a drill that Northern Tools Equipment must sell. There is then more 'Lad' chat and to the audience there is some 'banter' between. This will defiantly draw in the attention of the audience because of the humour.
Once again the slogan is at the end of the advert with a summary of the advert.
This advert is just under a minute long making the advert sound more like an actual phone interview therefore grasping the audiences attention as they will want to listen to the responses and without realising listening to n advert.
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