Thursday 26 September 2013

Sponsorship - 4

P&O Cruises:



Analysis: 

This sponsorship is for the Downton Abbey and is and advert for a Cruise company

The lighting is very pure and clear which goes parallel to the non-diegectic music. Therefore leading the audience to feel relaxed and somewhat jealous of the protagonist for being in there. 

The audience don't get to see the face of the masseuse. This is so that the audience are clear that if they decide to go on this crusie they are the important ones not the workers.

The protagonist is a middle aged female. So she is relatable to both the target audience for Downton Abbey and P&O Cruises. The advertisement reflect on their target audience so that the thought of going on the cruise is more realistic.

This sponsorship is around 10 seconds long and uses persuasive techniques to appeal to their audience therefore giving them enough time to explain what they need to without boring their audience.

The over voice is a friendly woman with a soft tone to her voice which is warming to the audience and by the tone of her voice, will grasps the attention of the audience. 




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