Analysis:
The start of the advert is a mid shot of an ordinary girl around mid 20s singing. There is s Shot-reverse-shot of her mid shot, then her playing the piano, to then a front on view of her. A mans voice then enters and the audience see her confused look on her face. The Jump cut then goes on to a mid shot of a man around the same ages replying to the girl still singing. The tone of the song is very melancholic at first and makes the audience feel sympathy for the two.
Throughout the advert for around 35 seconds we seen the two struggle to find each other in there house because of all the clutter. The done by using a variety of shots therefore leading the audience to feel sympathy towards the two.
There is then a sudden shot reverse shot of their faces and which seems to be look as if they've 'had enough' the music goes parallel to the speed they more and becomes more uplifting and all the clutter then goes into its right space and starts flying around as if they are making a mess and going in a riot yet really are clearing up.
When the two finally meet they both have a 'smug look' on their faces. The lighting has changed and is now in a lighter key making it clear the audience that is was the state of the house that made them so angry but now thats sorted everything is fine.
Evidently, at the end there is a slogan and similar to some of the other adverts i've analysed we actually get see what is actually being advertised.
The target audience is for people in around their 25ish+ looking to decorate there house/flat e.c.t. an dthis advert is showing that Ikea can cater for whatever needs, all different types of storages.
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