Non-deigetic sounds opens the advert straightaway. The music runs parallel to the scenario and a female, upbeat voice comes in exaggerating the great deal they are promoting.
There is a slow pan of the shoes and the position of the shoe and style stays the same yet the colour changes as the camera moves. Yet even though there is a slight pan the shoes always stay around the middle of the screen conveying they are the importance of this add.
This advert doesn't announce what it is advertising however this sort of product would be used for a day time TV show like 'Loose Women'. This is because the target audience is middle aged women so they would enjoy the fact there is a sale and they will be saving money.
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