Radio Advert Idea

For my radio advert i've decided to focus it around a phone call. However i need to decide what and who the phone call is between.

First idea:

*Phone rings* 

Harry: 

'Mum its horrible, every things ruined and wet.. HElP!' 

Mum:

'awh don't worry everything will be fine, its just because its your first festival' 

*Professional voice*

'No it wont, Harry should have gone to 'Festupyourlife.com. Offers you all the best yet affordable equipment for a festival. All at just a click of a button.'

*Plays Jingle*

Harry:

'wow, what a life saver!'

Professional voice* 

'Festupyourlife.com - For all your festival needs'

I defiantly like the idea of having a conversation however i feel thats my initial idea of having the phone call is very stereotypical. My terms and conditions i feel are professional enough all ready so i will have to make sure that i re-cap on this when working in my final idea.

Jingles

When doing my research i found that many companies have jingles. Jingles are used to help the audience remember the advert and used to identify them. They work similar to logos in the sense they make the product recognizable.

*FIND JINGLES AND PUT THEM IN*

I've decided to use the theme tune for 'Spice up your Life' but change the words that will relate to my service and only using around 10 seconds of it. The words will changed to...

'Every boy Every girl

Fest up your life 

All the people of the world

Fest up your life' 

The words in orange will be sung within a group excitedly, and the green lines will flip between a boy singing and a girl singing. This is to braoden my target audience and appeal to both female and male.

This is the clip i will be using.

To get the clip i needed i had to download the full song and use Premiere Pro to cut it down to the 10 second clip i needed.

 I did this by using the cutting tool dragging it to the bit i needed. 

My next task is to find two people, one boy, one girl, to actually sing that part. 

Finalized slogan, logo and name

For my Final Idea I have decided to go with for my Company name and slogan: 

Festupyourlife.com - For all your festival needs.

As I am promoting a website i found that trying to find a logo was very hard. I have decided to simply use a flag to as steorotypically people take flags to festivals to help them find there tents. Here are some pictures of flags that i have considered using:

 

I have decided to go with the last flag as i feel the red is dominating, drawing in the audiences attention and it looks similar to the flags you take to a festival yet as its cartoon like there is a comical feel about it. 

I will edit in 'Festyupyourlife.com' on to the flag. This is pop up on my sponsorships and actual adverts along side with my jingle. 

Name, Slogan, logo ideas

I have decided to make a spider diagram of my ideas to help me find a suitable Name, Slogan and Logo:

*INSERT PICTURE*

Overall View on Sponsorship adverts

After analyzing 10 sponsorship adverts i now know what needs to go into a sponsorship advert: 

• Must be around 10ish seconds long 
• Short and simple, nothing too complicated 
• Have two parts beginning and end
• Try to use similar characters that have been used in regular TV adverts 
• Mention 'Sponsors' or 'Sponsored by' 

I will have to decide what TV show i will be sponsoring by doing more research into what kinda channels would have a sponsorship of a help service of festivals. 

Sponsorship advert - 10

P&O Cruises 

Within this advert there is no dialogue throughout it. Just non-diegetic music which is up beat yet classy, upper class. The colour tone of this sponsorship and and costume is also upper class  attracting there audience which is for the upper class.

This is something i would have to take into consideration, making sure my colour scheme matches my target audience. For example in this advert if the woman was wearing a neon pink dress it wouldn't run parallel with the piece therefore confusing the audience and not making sense. 

Sponsorship analysis - 9

IsMe.com

Non-deigetic sounds opens the advert straightaway. The music runs parallel to the scenario and a female, upbeat voice comes in exaggerating the great deal they are promoting. 

There is a slow pan of the shoes and the position of the shoe and style stays the same yet the colour changes as the camera moves. Yet even though there is a slight pan the shoes always stay around the middle of the screen conveying they are the importance of this add. 

This advert doesn't announce what it is advertising however this sort of product would be used for a day time TV show like 'Loose Women'. This is because the target audience is middle aged women so they would enjoy the fact there is a sale and they will be saving money.

Sponsorship analysis - 7 & 8

Talk Talk

&


On both adverts straightaway,the non diegectic sounds establishes that this is a sponsorship for the TV show 'The x-Factor'. This is done to comfort the audience and also after a while the audience will establish that this is sponsoring Talk Talk.

Both adverts have the same theme.  This being an establishing shot of a room from a house, these two being the front room and the kitchen, then a close up of the pictures. The pictures are all moving around so they are able to see the TV (e.g. watch the Xfactor). This is done to target the target audience being families as stereotypical there are pictures that child have drawn stuck up on walls ect.

I really like how they have used the shows they are sponsoring theme tune in there advert. I prepares the audience and  both the TV show and the sponsorship run parallel.